Long Live Recreation
Unrecreation is spreading.
Late nights in the office. Weekends on the couch.
Chores. Doom scrolling. Rainchecks.
There are a lot of things getting in the way of actually getting out there and living.
RAV4 stands for Recreational Activity Vehicle. Did you know that? We didn’t. So for a vehicle built to hero recreation, it felt like the right moment for it to step in.
Coming this summer… The All-New RAV4
An epic new platform given
an epic cinematic treatment.
We created a film trailer charting the rise of the hero of recreation.
Set to Mr Blue Sky. (Obviously.)
Voiced by legendary trailer artist Nick Tate
(Jurassic Park, Apollo 13, Schindler's List, Austin Powers, Golden Eye, Braveheart).
And given a poster fit for a blockbuster.
