Get an edge with a handful of veg.

For the inaugural AWARD AI Sprint challenge, we were tasked with getting Aussies to add a handful of veg to their diet. The catch: we had just 3 days to concept, craft and deliver a print-ready OOH campaign generated entirely using AI.

Three days of prompting, refining and occasionally staring into the soulless eyes of deeply unsettling AI vegetables led us to: Get an edge with a handful of veg.

The campaign was shortlisted for the challenge.